🎬 How to Feel (and Look) Great in a Promotional Video Interview

So, you’re about to be on camera for a promo video? Awesome! Whether you’re talking about your business, a product, or just sharing your story—this is your moment to connect with people. No need to stress! Here’s how to feel comfortable, sound confident, and come across like your best self.

1. Know What You Want to Say (But Don’t Memorize It Word-for-Word)

You don’t need a script—you just need a game plan.

Think about:

• What’s the one big thing you want people to remember?

• Why does this matter to you (and to them)?

• What’s the vibe you want to give off—friendly? Fired up? Down-to-earth?

When you know the message, the words will come.

2. Talk Like You Would to a Friend

Forget corporate-speak. People want real. So say things how you naturally would.

Instead of: “We’re leveraging innovative solutions to drive engagement…”

Try:  “We’re doing something different that actually helps people.”

Keep it simple, conversational, and you.

3. Practice a Little—But Not Too Much

Try saying your main points out loud a few times, maybe even record yourself. But don’t overdo it. The goal isn’t to sound rehearsed—it’s to sound real.

Tip: Explain what you’re doing to a friend or someone who doesn’t know anything about it. If they get it and stay interested, you’re doing great.

4. Let Your Body Help You Out

Your body language can say a lot—even before you speak.

Here’s what helps:

• Sit or stand up straight (but not stiff).

• Use your hands if you normally do—it adds personality!

• Smile a little—it helps you look warm and feel more relaxed.

• Make eye contact with the interviewer (or the camera, if that’s the setup).

And hey—don’t worry if you mess up. Just pause, laugh it off, and start that sentence again. It’s all part of it.

5. Wear Something That Feels Good

Pick something that makes you feel confident and comfortable. Like… “I’d wear this to a fun meeting with a new client” vibes.

Avoid:

• Tiny patterns (they can look weird on camera)

• Super bright whites or busy prints

• Clothes you have to constantly fix or tug at

Pro tip: solid colors usually look great.

6. Bring the Energy (Just a Bit More Than Usual)

Camera tends to flatten energy a little, so go just a touch bigger than usual. Smile a little more, speak up a bit, show some passion—especially when you’re talking about something you care about.

You don’t have to be over the top. Just be you… turned up 10%.

7. Speak in Short, Clear Thoughts

Imagine someone wants to pull a great quote from your answer. The best ones are simple and to the point.

Instead of:

“Yeah, so we, um, kind of built this because, I mean, it just felt like something people needed?”

Try:

“We built this because people were struggling—and we wanted to help.”

That’s clean, clear, and powerful.

8. Take a Breath—You Can Always Do Another Take

Nobody expects you to be perfect on the first try. If you flub a word or get lost—just pause, take a breath, and start again from the last sentence. Editors are your best friends. They’ll make you look awesome in your video interview.

9. Have Fun With your video interview

Seriously. This should feel good! You’re talking about something you believe in. Let that come through. Laugh. Smile. Be yourself. The more relaxed and natural you are, the more people will connect with what you’re saying.

Final Thought:

You’re not here to “perform”—you’re here to share. If you show up as yourself, speak from the heart, and remember that it’s okay to mess up a little… you’re going to come across as confident, trustworthy, and real. making for an authentic video interview.

You got this. 🎤✨

If you would like me to help get the best from you in a video interview then get in touch here or checkout my video showreel here.